It is the beginning of a new year and decade!
With every beginning of a new year comes the chance to look back at the previous one in order to re-evaluate our past activities and set goals for the future. As entrepreneurs, now is the time to set clear goals in order to commit to taking your small business to the next stage.
Here are a few suggestions on the goals you should set for the year.
- Build a Responsive Website
As an entrepreneur, first on the list of your business goals for the year should be building a fast and responsive website. You need an online presence that allows your potential clients to locate you anywhere in the world.
Building a website to showcase your products and services, and connect with your new and existing clients is now made easy with website builders. Likewise, there are web developers readily available to build your website to your taste.
Before diving into it, it is important to have a plan and clearly state the function you want your website to serve is to showcase your products, to interact with web users, to serve as an online store, etc.
- Be Socially Active
One of the ways to grow your business online and promote your website is by being active on social media. Engaging with your audience not only builds your brand, but it also brings about a loyal followership.
Although, the purpose of staying active on social media is to promote your brand, however, you don’t want to bore out your audience by always putting up items or services for sale, you want to interact with them, create value and educate them. To achieve this, you will need to:
- Write killer captions
- Curate engaging content
- Jump on hot and trending topics with the use of hashtags
- Engage influencers
- Keep an eye on your competitors
A major advantage a website has over social media is that you are able to control the narrative – you tell your story just the way you want it. Businesses and personal brands use blogs to create content that resonates with their audience. Not just that, they also provide value to their customers, build their brand and grow their business.
For instance, a fashion entrepreneur, you could curate style inspirations on outfits to wear to weddings, how to mix and match colours, the perfect outfit to a lunch date, etc.
- Get your SEO Right
Having a website is not all you need to grow your business. You don’t want to have a beautiful website with only 100 visitors in a year. Nah, we don’t want that. This means that your business and its identity online need to be visible. It needs to attract new audiences from far and beyond.
Social media and paid adverts cannot get the job entirely done, what you need is to rank higher through SEO. This way, when a search related to your business industry is made, your website pops up.
- Quality Customer Service
Acquiring new customers is seven times more expensive than retaining existing ones and consumers tend to go for companies that provide them with excellent customer support.
Quality customer support is one of the essential practices that sustain a business. Data has shown that 71% of consumers have terminated their relationship with a company due to poor customer service. Oops!
Companies that are deliberate and improve their customer service from time to time enjoy better sales, high customer retention, customer loyalty, quality brand reputation, etc.
- Set Up your Email Marketing Game
Email marketing has come to stay.
Want to generate more leads this year, try email marketing. 54% of marketers rate email as the most effective type of digital marketing and 89% say that email is their primary channel for lead generation.
Email marketing can be engaged to achieve the following:
- Deliver targeted messages to your audience.
- Promote your products and services.
- Inform customers about the latest industry trends.
- Drive promotions and offers, etc.
Educate yourself by learning the types of emails, how to sideline spam folder, etc
- Be More Involved
Get involved in your community- identify with a group of people in your industry community. This will position you in front of target customers.
For instance, a techpreneur needs to attend relevant tech-related events like conferences, meetups, exhibitions, etc. There is a higher chance that most of the attendees of the above-stated events are likely to be tech lovers who might have one or two questions in mind. Interacting with such people already makes them familiar with your brand. They might turn out to be your customers later.
- Have a Mentor
In all areas of one’s life, it is essential that we have a mentor to look up to, especially when in business.
“A mentor is someone who allows you to see hope inside yourself.” – Oprah Winfrey.
Mentors stimulate one’s personal and professional growth, they possess and provide vast knowledge and offer encouragement, and most importantly, they have experiences that we can learn from.
With business comes ups and downs, a mentor is the one to encourage you to keep going during your lows. In fact, there are some steps they prevent you from taking as a result of their knowledge and experience.
They make their network of people available to you in order to help you grow. Let us learn from the Virgin Group co-founder Richard Branson who might not have gone far without the help of his mentor, Sir Freddie Laker.
“It’s always good to have a helping hand at the start. I wouldn’t have got anywhere in the airline industry without the mentorship of Sir Freddie Laker.”
- Be on Top of your Marketing Game
Marketing tactics at the beginning of the last decade were different from what they were in at the end of the decade. This means that trends are ever-evolving. Now, brands now promote podcasts, engaging social media influencers. I mean social media influencing is actually a thing. Who could have imagined?
Marketers are discovering more innovative ways to position and connect with their audience. From time to time, new strategies are implemented, new technological developments invented, like AI and VI.
A lot seems to be happening all at once. Don’t get left behind, evolve with the world and maximize what you have found to work for your audience. Conduct your research and implement the marketing plans that complement your business.
- Build your Brand
There is a strong need to state that a brand and a product are not the same.
Your brand goes beyond just your product or service; it is your style, voice, substance, marketing, management, operations. It is what your business stands for.
The brand you eventually build is a result of consistency.
- Explore New Tools
As trends are evolving, tools are not getting left behind. There are easier and faster ways of getting your tasks done. As a business owner, you juggle between different roles, working with tools for different functions make life better.
From CRM to building a website, to SEO, there is a wide range of apps to experiment with.