A professional email address is one that ends in @businessname.xyz instead of @gmail.com, @yahoo.com, or any other ending from a free email provider.
For example: firstname.lastname@example.org and email@example.com.
The first one is a generic email from Yahoo, while the second is a professional email address.
Email is here to stay, and you might as well make the best out f it.
While it can be tempting to try and save funds by using one of the many free email options available, when you’re running a business it’s important to have a professional email address. Here is why.
Professionalism and Authenticity:
Unprofessional isn’t a good image for a small business especially when you’re trying to get established. Sending an email from a free email account with the ending such as Yahoo doesn’t speak professionalism.
A branded email makes you appear serious, established, professional and out together.
It also creates an atmosphere of authenticity, which indicates your business is legitimate and trustworthy, and your potential customers convinced enough to do business with you.
Sending out emails from your branded email is one of the cheapest ways to promote your brand. This is because your email address incorporates your business name.
firstname.lastname@example.org suggests what your URL might be which makes it easier for your potential customers to look you up online and refer other people to you.
Reduce the risk of being marked as spam
Exactly because anyone can sign up for a free email address quickly and easily, they are frequently used by spammers, and as a result are often viewed with suspicion – this is why having a professional email address connected to your own domain is such a trust marker. Some spam and malware filters will automatically disable, or reroute to Junk Mail folders, emails from providers like Hotmail, for example. A professional email address reduces the risk of your business emails bouncing or being sent straight to the trash can.
You can create specific email addresses that channel emails to people in various departments in your business (ie admin@ or info@). This will boost your potential to respond quickly to inquiries. It is also easy to maintain continuity of the email address if someone leaves or takes a holiday as the alias can easily be changed to a new person and the customer need never know!!
As with any company, people come and people go. Getting a professional email address hosted for your firm and employees allows you as the the business owner control over adding, removing and changes email addresses.
Here are a few things not to do when creating a professional email address:
- Avoid Long Email Address Formats – Using email address format such as first name@URL.com, first.last@URL.com are perfect, depending on how long or short the employee’s name is.
- Avoid Numbers – If you choose an email format such as firstname@URL.com, you may run into common first names. However, instead of using numbers to differentiate them, try a new email format such as first initial and last name instead.
- Don’t Use Nicknames – Shortening Christopher to Chris is OK, but avoid nicknames that aren’t relevant or too personal, as it can look less professional.
Click here to take the first step towards setting up your professional email.