As a freelancer, especially at the early stage, one tends to focus on mastering one’s craft, securing new clients and building one’s portfolio. This is very okay, as your potential customers would want to see your past and present projects.
However, by owning a website, there is no limit to what you can achieve. This is because you will not only stand out from the crowd, you are positioning yourself and the services you render right in front of your potential clients.
Here are a few things you can do with your website:
Appear more professional
With a lot of freelancers depending solely on platforms like Fiverr and Upwork, where prospective clients are able to connect with freelancers, you might want to go a step further by having a professional website of your own. This not only shows you are totally dedicated to your profession, it makes you looks like a professional, not just a freelancer.
By owning a professional website, it shows you mean business and ready to get to work.
Attract new customers
As a freelancer, onboarding new clients on a regular is one of the goals. One of the fastest way to accomplish that is by doing SEO and advertisement. If properly done, you will no longer have to chase down clients on freelancing platforms, they will come looking for you.
Showcase your specialties
Your website is the best place to showcase your services and prices. It gives prospective clients a deeper and more elaborate view of what you, what you have done, project processes and what it like to work with you. This may be contained on your Services page.
Referrals coming from social media might want to understand your business better and if the services you render are exactly what they need. Therefore, it is best to make you website as informative and engaging as possible.
Connect with referrals:
Let’s imagine you did an amazing job for a client; someone saw it, liked it and would want to engage your services. Things are looking good for you, right? Only for your client to realize that they have misplaced your business card, they can’t find you on social media and YOU DO NOT HAVE A WEBSITE.
This is like a horror story to a freelancer; it is like missing out on a million-dollar deal. Moral of the story? Social media is not enough!
Referrals on social media platforms, word-of-mouth and clients you have worked with, are able to learn more about your business and engage directly with you.
Credibility is very important for anyone that does an online business or operates in the digital sphere. A lot of incompetent freelancers are in the market, you don’t want to be classified as one of them, especially if you have the necessary skills; the more reason why you need to set yourself apart from them.
I am sure a lot of clients will have one or two things to say about their experience with these wannabes. Which automatically means that they’d have to place the next freelancer they’d work with under close scrutiny. You can’t afford to miss out.
With a professional website, you are able to put yourself out there as the expert in your field. This leads to the next point.
Build your portfolio
Where is best to showcase your portfolio other than your website? On your website, you have unlimited space to display your past and present project.
Who else goes on a vendor’s website before making the tiniest purchase? I am sure I can’t be the only one. This is to be sure whoever I am buying from or engage their services is credible; to be sure they have lived up to their expectations in the past and have continued to do so. How am I sure of that? Check the next point.
By showing off your portfolio, you are equally saying you are capable. You can even go the extra mile, by documenting the project process: the challenges you had, how you were able to move past them, the team you worked with, etc. This way, you are communicating directly to your prospective client.
Post client testimonials
Testimonials takes a level of trust of another level. I am most likely to believe someone is good at what they do when someone that has worked with them over a period of them, tells me so.
It is common for freelancers to go overboard with testimonials, especially on their social platforms, to the extent that it could get a bit irritating (Permit me to use this work for the purpose of this post). On your website, you are able to properly manage your client testimonials without turning anyone off. You could create a section for this purpose.
Make more money
As you continue to grow your website, and it gains more traffic, it can become another stream of income for you. You could run ads on your website by using Google AdSense or by building your blog to the extent that guest writers will be bidding for a slot.
Build your business
The goal is to attract new clients, onboard them, render exceptional services to them, and make them the evangelists of your business. This process translates to quality traction for your business. In the same vein, you are gradually carving a niche for yourself, until you become a force to reckon with in your chosen field.