It is quite surprising that at this time and age, many business owners do not see the need for a professional website. This is majorly because they believe having just a social media profile for their business is enough. In case you didn’t know, there is a problem with that.

Here is the thing: any business owner that have their business only on social media will always have to be dependent on the social media platform they use. Not only that, trends change! If your customers are on Instagram today, they may be on Twitter tomorrow.

A business website makes it easy for you to be consistent and available to everyone. It is also very easy to update.

You have control over your branding:

Your brand is how people perceive you. But you can influence and control your audience perception of you by creating your own narrative via a business website. It has to do with images, information and experiences you engage.

Having a website for your company gives you a platform to communicate your values and purpose, identity, mission and vision, products and services and success story to a larger audience. This is done with the use of colours, logo, texts, images and videos.

Your customers expect it:

Just like you are expected to have a physical address for your business, you are expected to have a business website. It gives your business some sort of authenticity and earns your potential customers’ trust. Especially if you send out emails using your professional email address.

Today, customers want to buy a product or service at the comfort of their homes, thereby making them grow impatient. If you are not in anywhere on the list, potential customers may look elsewhere.

It provides social proof:

Online reviews go a long way when it comes to influencing buying decisions, a good way to impress potential customers is by posting reviews, especially with names and job titles (service industry) on your website.

Your competitors have business websites:

Knowing that you are not the only one in your industry should be enough to keep you on your toes. Consumers start their buying journey with research and recommendations. Studies show that about 72% of them go online to find reviews, educational materials and testimonials. If you don’t have a website, your competitors have more advantage over you, which is not good for your business.

You can find potential customers:

These days, we do online research before making the littlest purchase. It means going to any search engine, Google, most likely, and typing in one or more keywords, like “Chinese restaurants in Ikeja.”

If you don’t have a website for your business, no magic can make you show up on the search engine results page (SERP), which means you have lost a potential customer.

By having an optimized website, you have increased your chances on appearing at the results pages and getting more visibility with potential customers.

You are always open for business:

For some, the best time to shop is at night, when they are more relaxed and calm. Now, imagine you don’t have a website. It sucks, right?

Having a business website or an eCommerce store means that you are always open for business – you can make sales even while sleeping. Having that at the back of your mind might make you sleep well at night.

With no geographical restriction, your business can have a dramatic boost in sales. Your online presence supports marketing campaigns, customer service, brand recognition, etc.

Showcase your products and services:

You can expressly showcase your products and services with beautiful images, video tutorials. Also, you can add value to your visitors by uploading useful content on the blog relating to your industry. For instance, an eCommerce store that sells photography equipment can have articles like

  • How to pose in pictures
  • How to know your best angle
  • What you need to start a photography profession

With consistency and value, your website visitors will not only buy from you, they will always refer to your blog for facts and tips. By doing this, you are beginning to carve a niche for your business.

Need help setting up a website for your business?

If you haven’t created a website for your business, you can set it up with Tucana Website Builder. The fun part is you do not need extensive coding or technical skills to get your website up.

Take advantage of the ongoing promotion to own your unique identity today. Purchase a starter plan, and get a free.COM domain. Click here for more.



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