While most business owner see the importance of having a business website and creating great content, the selection of a good web host is often take with levity.
Choosing the wrong web host may affect your business drastically in the future, either directly or indirectly.
Here are the importance of web hosting to a small business.
Your website needs to stay protected from hackers, viruses, and malware attacks. An attack on your website can wipe out your database resulting to the loss of customer and sales records.
Although there is no perfect solution for keeping your website secure 100%, a secure web hosting provider will provide back up for your data and make it easy to restore should there be an attack on your website.
Not only that, they also offer SSL protection. SSL protection offers encryption to all information that is transferred between a web server and the user’s web browser. SSL certificates are usually represented with a small pad lock next to the website on the top left of the browser.
To Minimize Loss of Revenue:
Smart business owners are leveraging on websites and blogs to reach potential clients and engage with existing clients.
The expected result may be affected if your website goes down often due to web hosting maintenance or problems. In times like this, your website visitors, majorly comprising of potential customers, will not be able to view your blog posts or your products and services.
One of the downsides of using the internet is that we have become very impatient, especially when it comes to online transactions; we want something? we want it right away. This applies to your potential customers, if they visit your website during its downtime, they are being forced to look for alternative websites (your competitors), which leads to loss sales and income for your business.
With the right web hosting provider, your website is always available to customers, thereby minimizing the risk of losing potential sales or revenue and growing your business.
Positive Effect on your SEO Ranking:
The objective of content marketing is to become more visible to potential customers by ranking high in search results.
Constant downtime may affect your ranking negatively, especially when search engines are trying to visit. A reliable web hosting provider with high uptime will ensure your website is always available.
One of the advantages of having a website for your business is that you are always open for business. However, it is most likely you encounter a technical problem with the performance of your website. A reliable web hosting provider that offers a technical 24/7 customer support will ensure all issues are resolved promptly.